Paul Graham argues that excessive branding has become a substitute for genuine quality in tech products, creating a 'brand age' where marketing overshadows substance. He observes that many startups now prioritize building brand recognition over solving real problems, leading to inflated valuations based on perception rather than utility. The essay serves as a critique of modern tech culture's shift toward superficial success metrics.
Background
Paul Graham is a renowned entrepreneur and investor who co-founded Y Combinator, one of the most influential startup accelerators. His essays often analyze trends in technology entrepreneurship and startup culture.
- Source
- Hacker News (RSS)
- Published
- Mar 6, 2026 at 01:44 AM
- Score
- 6.0 / 10