Netflix has reportedly acquired InterPositive, an AI startup co-founded by Ben Affleck that specializes in post-production editing tools for filmmakers, in a deal potentially worth up to $600 million. The acquisition aligns with Netflix's broader strategy to integrate AI into content production, following similar moves by competitors like Amazon and Disney. However, the deal comes amid ongoing industry concerns about AI's impact on jobs and fair compensation for creators.
Background
Streaming platforms are increasingly investing in AI technologies to optimize content production workflows and reduce costs. Major players like Netflix, Amazon, and Disney are competing to integrate AI tools for various aspects of filmmaking.
- Source
- TechCrunch
- Published
- Mar 12, 2026 at 06:00 AM
- Score
- 6.0 / 10