Amazon's Alexa+ is introducing a new 'Sassy' personality option for adults only, which uses explicit language and wit but avoids NSFW content. Users must pass additional security checks like Face ID to enable it, and it's not available when Amazon Kids is active. This expands the existing lineup of personality styles like Brief, Chill, and Sweet.
Background
Alexa+ is Amazon's AI assistant that recently introduced customizable personality styles to make interactions more engaging. This follows industry trends of personalizing AI interactions while maintaining content boundaries.
- Source
- TechCrunch
- Published
- Mar 12, 2026 at 11:16 PM
- Score
- 5.0 / 10