Disney+ is launching 'Verts', a TikTok-like short-form video feed feature designed to increase user engagement and content discovery. The vertical video format aims to attract mobile-first viewers by mimicking popular platforms like TikTok and Instagram Reels. This strategic move seeks to boost daily usage and drive viewers to Disney+'s broader content catalog.
Background
Streaming platforms are increasingly adopting short-form video features to compete with social media apps and increase user engagement. TikTok's success has prompted many entertainment companies to integrate similar vertical video feeds into their services.
- Source
- TechCrunch
- Published
- Mar 12, 2026 at 10:06 PM
- Score
- 5.0 / 10