Rivian is delaying the availability of its promised $45,000 base model R2 SUV until late 2027, despite two years of marketing it at that price point. The company's pricing strategy suggests the affordable version may not be immediately available to buyers. This delay raises questions about Rivian's production timeline and pricing accessibility for its mass-market electric vehicle.
Background
Rivian is an electric vehicle manufacturer known for its R1T truck and R1S SUV, with the R2 positioned as its more affordable mass-market model. The company has faced production challenges and financial pressures while competing in the crowded EV market.
- Source
- TechCrunch
- Published
- Mar 13, 2026 at 04:24 AM
- Score
- 5.0 / 10