BuzzFeed has launched a new spin-off company, Branch Office, to develop AI-powered consumer apps focused on creativity and social connection. The first two apps, BF Island and Conjure, use AI for photo editing and meme generation, leveraging current online trends. This move represents the media company's latest attempt to find new revenue streams through AI technology.
Background
BuzzFeed is a digital media company historically known for its viral quizzes, listicles, and entertainment content, which has been exploring ways to integrate AI into its offerings. The company has faced financial challenges and is seeking new, sustainable revenue models.
- Source
- TechCrunch
- Published
- Mar 18, 2026 at 01:17 AM
- Score
- 5.0 / 10