Fashion retailer H&M is partnering with biotech startup Rubi Laboratories to create clothing from captured carbon dioxide. Rubi has developed a novel enzymatic process that transforms CO2 into cellulose, the base material for fabrics like lyocell and viscose. This partnership represents a significant step towards creating carbon-negative textiles for the fast fashion industry.
Background
The fashion industry is a major contributor to global carbon emissions and waste, driving a search for more sustainable production methods and materials. Carbon capture and utilization (CCU) technology is an emerging field focused on converting CO2 into valuable products.
- Source
- TechCrunch
- Published
- Mar 17, 2026 at 09:00 PM
- Score
- 6.0 / 10