Amazon is reportedly developing a new AI-focused smartphone, codenamed 'Transformer,' over a decade after the failed Fire Phone. The device may integrate AI deeply, potentially replacing traditional app stores and emphasizing Amazon's services like Alexa, shopping, and streaming. However, the project remains unconfirmed and could still be cancelled.
Background
Amazon previously launched the Fire Phone in 2014, which was a commercial failure and discontinued shortly after. The company has since focused on AI assistants like Alexa and various consumer services.
- Source
- Ars Technica
- Published
- Mar 21, 2026 at 12:38 AM
- Score
- 6.0 / 10