A new category of mobile apps called 'micro dramas' has grown into a multi-billion dollar business. These short-form, vertical video shows combine soap opera storytelling with TikTok's format, featuring addictive narratives designed to keep users engaged on their phones.
Background
The rise of short-form video platforms like TikTok has transformed content consumption habits, creating opportunities for new entertainment formats. Mobile-first vertical video has become the dominant format for younger audiences.
- Source
- TechCrunch
- Published
- Mar 25, 2026 at 11:30 PM
- Score
- 5.0 / 10