Dating app Sonder uses an intentionally cumbersome sign-up process and unstructured profiles resembling digital mood boards to filter for more engaged users. The approach appears to be working by creating a different user experience from traditional dating apps. This design choice aims to foster more authentic connections through creative self-expression rather than standardized profiles.
Background
Traditional dating apps typically use streamlined sign-up processes and structured profiles to maximize user acquisition, often leading to superficial interactions and low engagement rates.
- Source
- TechCrunch
- Published
- Apr 2, 2026 at 04:46 AM
- Score
- 5.0 / 10