X is reducing payments to accounts that flood timelines with clickbait and rapid-fire news aggregation, as announced by head of product Nikita Bier. This move aims to improve content quality and user experience by discouraging low-value engagement tactics.
Background
X (formerly Twitter) has been experimenting with creator monetization programs that share ad revenue with popular accounts. Clickbait and low-quality content farming has been a persistent challenge for social platforms seeking to maintain engagement quality.
- Source
- TechCrunch
- Published
- Apr 13, 2026 at 01:02 AM
- Score
- 5.0 / 10