Google will begin enforcing penalties against websites that use back button hijacking starting June 15, 2026, classifying it as a malicious practice. This technique manipulates browser history to trap users on sites or force additional pageviews, creating a deceptive user experience. Sites that continue this practice will face consequences in Google's search rankings.
Background
Back button hijacking is a technique used by some websites to manipulate browser history and prevent users from easily navigating away, often to increase pageviews or engagement metrics. Google has existing policies against deceptive user experiences but will now specifically target this practice with enforcement actions.
- Source
- Ars Technica
- Published
- Apr 14, 2026 at 11:48 PM
- Score
- 7.0 / 10