The FTC and eight states have reached a proposed settlement with major ad agencies, alleging they violated antitrust laws by coordinating brand safety rules that excluded platforms like X based on political content. The complaint targets industry groups like GARM for creating collective standards that disadvantaged certain sites. This action challenges how ad agencies collaboratively define and enforce content moderation policies.
Background
Brand safety rules are industry standards used by advertisers to avoid placing ads alongside harmful or controversial content. The FTC enforces antitrust laws to prevent collusion that restricts competition.
- Source
- The Verge
- Published
- Apr 16, 2026 at 03:00 AM
- Score
- 6.0 / 10