Microsoft's new Xbox CEO Asha Sharma and Chief Content Officer Matt Booty outline a strategy focused on daily active players, addressing player frustrations with hardware, content, and services. The memo acknowledges issues like infrequent console updates, weak PC presence, and fragmented user experiences. This signals a renewed effort to strengthen Xbox's position in the gaming market.
Background
Microsoft's Xbox division has faced increasing competition from Sony's PlayStation and Nintendo Switch, alongside growing pressure from cloud and PC gaming platforms. Recent years have seen mixed reception to Xbox hardware updates and exclusive content.
- Source
- The Verge
- Published
- Apr 24, 2026 at 02:59 AM
- Score
- 6.0 / 10