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Apple under Ternus: what comes next for the tech giant’s hardware strategy

John Ternus, Apple's new CEO with a hardware background, suggests a strategic shift back to prioritizing devices. This leadership change could signal renewed focus on hardware innovation and integration across Apple's product ecosystem.

Background

Apple has historically balanced hardware and software development, but recent years have seen increased emphasis on services. CEO transitions often signal strategic shifts for major tech companies.

Source
TechCrunch
Published
Apr 25, 2026 at 11:00 PM
Score
7.0 / 10