Amazon has restructured its podcast division, shifting audio-only content to Audible and creating a new Creator Services team focused on monetizing celebrity podcasts through integrated commerce. The strategy involves selling merchandise, documentaries, and recommended products directly tied to shows like the Kelce brothers' 'New Heights'. This move follows layoffs at Wondery and represents a broader shift from ad-based revenue to direct commerce integration.
Background
Podcast monetization has traditionally relied on advertising, but platforms are increasingly exploring integrated commerce models. Amazon acquired Wondery in 2021 to expand its audio content offerings.
- Source
- TechCrunch
- Published
- Apr 27, 2026 at 05:38 AM
- Score
- 5.0 / 10