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Spotify’s next frontier: Fitness content

Spotify is expanding into fitness content by adding workout videos, playlists, and Peloton classes to its platform. The new content will be available to both free and Premium users, marking a significant diversification beyond music and podcasts. This move represents Spotify's continued effort to become a broader lifestyle platform.

Background

Spotify has evolved from a music streaming service to a broader audio platform including podcasts and audiobooks. The company has been exploring new content categories to increase user engagement and revenue streams.

Source
TechCrunch
Published
Apr 27, 2026 at 08:00 PM
Score
5.0 / 10