Match Group has invested $100 million in Sniffies, a location-based cruising app for gay men with 3 million monthly active users. The investment represents Match's strategy to expand its portfolio beyond traditional dating apps amid declining user growth at flagship properties like Tinder. Sniffies will continue to operate independently while receiving support from Match Group for its vision and expansion.
Background
Match Group owns major dating apps including Tinder, Hinge, and OkCupid but has faced declining user growth as people experience dating app fatigue. The company is seeking new growth opportunities through strategic investments in niche dating markets.
- Source
- TechCrunch
- Published
- Apr 29, 2026 at 02:16 AM
- Score
- 5.0 / 10