Snapchat is introducing AI-powered conversational advertising that allows users to interact with brand AI agents for questions and recommendations. This represents a shift from traditional display ads to more interactive marketing experiences. The feature aims to create more engaging and personalized ad interactions within the messaging platform.
Background
Conversational AI has been increasingly adopted in customer service, but its application in advertising represents a newer frontier. Snapchat has previously integrated various AR and AI features into its platform.
- Source
- TechCrunch
- Published
- Apr 28, 2026 at 09:57 PM
- Score
- 5.0 / 10