TikTok has launched a new 'Campus Hub' feature offering college group chats and personalized feeds to help students stay connected with their campus communities. The tool aims to maintain engagement during breaks like summer vacation. It represents TikTok's continued expansion into social networking beyond short-form video.
Background
TikTok has been expanding beyond short-form video into broader social features to increase user engagement and compete with platforms like Instagram and Facebook. College campuses have traditionally been key growth markets for social platforms.
- Source
- TechCrunch
- Published
- May 1, 2026 at 01:24 AM
- Score
- 5.0 / 10