X (formerly Twitter) has launched a rebuilt AI-powered advertising platform to attract advertisers and boost revenue growth. The new system features modern retrieval and ranking capabilities for better targeting and campaign control. This follows a recent recovery in X's ad business, which is projected to reach $2.46 billion in 2026.
Background
X (formerly Twitter) has faced challenges with ad revenue since Elon Musk's acquisition, leading to exploration of alternative monetization strategies including subscriptions and AI services.
- Source
- TechCrunch
- Published
- Apr 30, 2026 at 11:14 PM
- Score
- 6.0 / 10