Amazon has expanded its built-in price tracking feature to show a full year of price history for products, accessible through the Amazon app or AI assistant Rufus. This update comes shortly before Prime Day and amid a price-fixing lawsuit from California's Attorney General alleging Amazon pressured vendors to raise prices at other retailers ahead of the event. The feature provides consumers with more transparency about pricing patterns.
Background
Amazon has been developing price tracking features to help consumers make informed purchasing decisions, while facing regulatory scrutiny over its pricing practices. The company's AI assistant Rufus was recently launched to enhance shopping experiences.
- Source
- The Verge
- Published
- May 2, 2026 at 01:55 AM
- Score
- 5.0 / 10