Former Nintendo of America president Reggie Fils-Aimé revealed that Amazon once requested preferential treatment from Nintendo during the DS era that would have violated antitrust laws. Nintendo stopped selling to Amazon for a period as a result, though the companies have since reconciled their business relationship. The incident highlights Amazon's aggressive pricing strategies during its early expansion beyond bookselling.
Background
Amazon transformed from online bookseller to retail giant in the 2000s through aggressive price competition. Nintendo maintains strict control over its distribution channels to preserve brand value and retailer relationships.
- Source
- The Verge
- Published
- May 3, 2026 at 11:24 PM
- Score
- 5.0 / 10