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‘This is fine’ creator says AI startup stole his art

The creator of the 'This is fine' meme alleges that AI startup Artisan used his artwork without permission in their advertising campaign. The startup, known for provocative billboards urging companies to 'stop hiring humans,' faces accusations of intellectual property theft. This case highlights ongoing tensions between artists and AI companies over unauthorized use of creative works.

Background

AI companies frequently train models on publicly available data, including artwork, raising legal and ethical questions about copyright and compensation. The 'This is fine' meme originated from a 2013 web comic and became a viral internet phenomenon.

Source
TechCrunch
Published
May 4, 2026 at 04:16 AM
Score
6.0 / 10