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US healthcare marketplaces shared citizenship and race data with ad tech giants

A TechCrunch investigation reveals that US healthcare marketplaces, including those under the Affordable Care Act, shared sensitive user data including citizenship status and race with major advertising technology companies. The data sharing occurred through tracking tools and pixels embedded in the websites, potentially violating health privacy laws. The findings raise significant concerns about the protection of sensitive health information in the digital age.

Background

The Health Insurance Portability and Accountability Act (HIPAA) sets strict standards for protecting sensitive patient health information, but the rise of digital tracking technologies has created new challenges for healthcare privacy.

Source
Hacker News (RSS)
Published
May 5, 2026 at 01:16 AM
Score
8.0 / 10