Reddit is testing a new mobile web overlay that forces frequent logged-out users to download the app, blocking access to the mobile website entirely. The aggressive push mirrors tactics used by other social platforms like X and Instagram to drive app adoption. While Reddit claims this provides a better user experience, it removes choice from users who prefer the mobile web version.
Background
Social media platforms increasingly push users toward native mobile apps, which provide better tracking capabilities and engagement metrics compared to mobile web versions. Reddit, which started as a website, is now following this industry trend.
- Source
- Ars Technica
- Published
- May 5, 2026 at 07:20 PM
- Score
- 5.0 / 10