Snap and Perplexity have mutually agreed to end their $400 million partnership that would have integrated Perplexity's AI search engine into Snapchat. The deal, initially announced in November 2025, was terminated amicably by both parties, though specific reasons weren't disclosed.
Background
Perplexity is an AI-powered search engine startup that has gained attention for its conversational approach to search. Snap has been actively exploring AI integrations to enhance its social media platform's capabilities.
- Source
- TechCrunch
- Published
- May 7, 2026 at 05:43 AM
- Score
- 5.0 / 10