Amazon's devices chief Panos Panay has downplayed rumors about the company developing a new smartphone, stating it's 'just not the goal' and that there's 'no clear path that makes sense' for such a device. This comes after a Reuters report in March suggested Amazon was working on an AI-powered smartphone codenamed 'Transformer'. Panay emphasized focusing on other form factors and customer needs, while not completely ruling out future phone development.
Background
Amazon previously launched the Fire Phone in 2014 but discontinued it after just one year due to poor sales. The company has since focused on other hardware products like Echo smart speakers and Fire TV devices.
- Source
- Ars Technica
- Published
- May 14, 2026 at 01:06 AM
- Score
- 5.0 / 10