Instagram has launched 'Instants,' a new ephemeral photo-sharing feature that can't be edited and is only shareable with close friends or mutual followers. The feature is available globally within Instagram's inbox and is also being tested as a standalone app in select countries, marking another move in the platform's ongoing strategy to incorporate disappearing content formats popularized by competitors.
Background
Instagram, owned by Meta, has a history of adopting features from competing platforms, particularly Snapchat's Stories and BeReal's authentic sharing format, as it seeks to maintain user engagement and compete in the social media landscape.
- Source
- The Verge
- Published
- May 14, 2026 at 01:57 AM
- Score
- 5.0 / 10