Netflix's ad-supported tier has grown to over 250 million global users, more than doubling from 94 million last year, while generating $1.5 billion in ad revenue in 2025. The company is expanding its advertising presence by introducing ads in its new vertical video feed on mobile and upcoming podcasts. This aggressive ad expansion reflects Netflix's strategic shift to diversify revenue streams beyond subscriptions.
Background
Netflix introduced its ad-supported tier in late 2022 as a more affordable option to combat subscriber growth slowdown and increasing competition in the streaming market. The company has been gradually expanding its advertising capabilities and inventory since then.
- Source
- The Verge
- Published
- May 14, 2026 at 02:45 AM
- Score
- 6.0 / 10