YouTube has revealed that viewers are watching 2 billion hours of Shorts content on TV screens monthly, indicating significant adoption of the short-form video format beyond mobile devices. This trend suggests a shift in viewing habits as users embrace quick, snackable content on larger screens. The data highlights YouTube's success in expanding Shorts' reach across different platforms.
Background
YouTube Shorts is YouTube's short-form video feature launched in 2020 to compete with TikTok, initially focused on mobile viewing. The platform has been expanding Shorts to more devices as part of its broader content strategy.
- Source
- TechCrunch
- Published
- May 15, 2026 at 02:56 AM
- Score
- 6.0 / 10