McDonald's has been pioneering AI chatbot integration in drive-thrus since 2021, starting with 10 Chicago locations. The technology, developed through the acquisition of Apprente, represents a significant shift in fast-food automation and customer service.
Background
AI and automation are increasingly being integrated into food service to improve efficiency and reduce labor costs. McDonald's acquisition of Apprente in 2019 marked a significant investment in voice-based ordering technology.
- Source
- The Verge
- Published
- May 17, 2026 at 08:00 PM
- Score
- 6.0 / 10