Spotify is launching a new program that reserves concert tickets for top fans of artists based on their streaming and engagement activity. The initiative aims to reward loyal listeners while helping combat ticket scalping by prioritizing verified fans. The program will start this summer with select artists in the U.S., allowing eligible fans to purchase up to two tickets during a dedicated 24-hour window.
Background
Spotify has been expanding beyond music streaming into live events and artist-fan connections, with previous features including concert discovery and venue following. The company is now leveraging user data to create exclusive experiences for highly engaged listeners.
- Source
- TechCrunch
- Published
- May 21, 2026 at 11:26 PM
- Score
- 5.0 / 10