Smart ring maker Oura has confidentially filed for an IPO, revealing strong growth with 5.5 million rings sold and an $11 billion valuation from its recent Series E funding. The company differentiates itself in the wearable market with its discreet ring design and health-tracking capabilities, recently expanding into women's health with a proprietary AI model. This move comes as Oura continues to gain market share against competitors like Fitbit, Garmin, and Apple Watch.
Background
Oura is a Finnish company founded in 2015 that produces smart rings for health and activity tracking. The company has seen rapid growth, with ring sales more than doubling from 2.5 million to 5.5 million units in its most recent reporting period.
- Source
- TechCrunch
- Published
- May 22, 2026 at 10:03 PM
- Score
- 7.0 / 10