Artist KC Green, creator of the 'This is fine' meme, has reached a settlement with AI startup Artisan over the unauthorized use of his artwork in their advertising campaign. The startup used a modified version of Green's iconic dog character in flames with altered text to promote their AI assistant Ava. As part of the agreement, Artisan removed the controversial ads from New York and San Francisco, while Green removed his social media posts criticizing the company.
Background
The 'This is fine' meme, created by KC Green in 2013, features a dog sitting in a burning room while calmly drinking coffee and saying 'This is fine.' It has become one of the most recognizable internet memes, often used to express a sense of calm acceptance in disastrous situations.
- Source
- TechCrunch
- Published
- Jun 1, 2026 at 02:28 AM
- Score
- 6.0 / 10