Meta has launched its AI-powered customer service agent, Meta Business Agent, globally on WhatsApp Business, expanding from initial tests in India and Mexico. The AI agent handles customer queries, product recommendations, appointment bookings, and sales lead qualification, with plans to integrate additional features like market research and calendar management. The company will monetize the service through WhatsApp Business Premium subscriptions and usage-based pricing for larger enterprises.
Background
WhatsApp Business is Meta's platform for business communications, offering tools for customer engagement and support. The integration of AI agents represents a significant step in automating business-customer interactions on the platform.
- Source
- TechCrunch
- Published
- Jun 3, 2026 at 09:40 PM
- Score
- 7.0 / 10