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MAHA wants to make cotton the new beef tallow

The Make America Healthy Again (MAHA) movement, led by figures like RFK Jr., is promoting cotton as a natural alternative to synthetic clothing materials, with the Department of Agriculture launching the 'Great American Cotton Plan' to subsidize US cotton farmers. The initiative aims to reduce reliance on plastic-based textiles and bring textile jobs back to America. The campaign ties into broader MAHA themes of natural living and anti-synthetic materials.

Background

The MAHA movement, associated with Robert F. Kennedy Jr., advocates for natural alternatives in various aspects of life, including food and health. The textile industry has been shifting towards sustainable materials due to concerns about microplastics and environmental impact.

Source
The Verge
Published
Jun 5, 2026 at 10:13 PM
Score
5.0 / 10