Apple is expanding its App Store subscription bundles to enable cross-developer partnerships, allowing multiple apps to offer discounted subscription packages together. This move mirrors the bundling strategies seen in streaming services and could help developers attract and retain subscribers through combined offerings.
Background
Apple's App Store has long offered subscription bundles for a single developer's apps, but this marks the first time cross-developer bundles are being permitted. The move comes as subscription fatigue grows among consumers and developers seek new ways to increase customer lifetime value.
- Source
- TechCrunch
- Published
- Jun 9, 2026 at 10:55 PM
- Score
- 6.0 / 10