Apple has introduced personalized app recommendations in its App Store, using AI to suggest apps based on user behavior and interests. The new feature, called Personalized Collections, includes 'App Notes' explaining why specific apps are recommended and will be available initially in English in the U.S. This update is part of broader changes to help developers better promote their apps as the App Store ecosystem matures and competition for user attention increases.
Background
The App Store has traditionally relied on editorial curation and top charts for app discovery, but as the platform has grown, developers have found it increasingly difficult to get their apps noticed. Apple has been gradually introducing more algorithmic and personalized features to improve app discovery.
- Source
- TechCrunch
- Published
- Jun 9, 2026 at 10:30 PM
- Score
- 6.0 / 10