Rivian has begun customer deliveries of its 2027 R2 electric SUV, marking the startup's strategic move into the mass-market EV segment. The $60,000 vehicle features a compact design similar to popular crossovers like the Honda CR-V, while maintaining Rivian's distinctive styling and off-road capabilities. The R2 utilizes a semi-monocoque and sandwich battery layout to maximize interior space despite its relatively small exterior dimensions.
Background
Rivian is an American electric vehicle manufacturer known for its premium R1T electric pickup truck and R1S SUV, and is now expanding into the more affordable EV market segment with the R2. The company aims to compete with mainstream automakers by offering a more accessible electric vehicle while maintaining its adventure-oriented brand identity.
- Source
- Ars Technica
- Published
- Jun 9, 2026 at 09:00 PM
- Score
- 7.0 / 10