Meta is adding an AI assistant and desktop version to its Edits app, which is part of Instagram's suite of creator tools. The move aims to help creators more easily edit and enhance their content while keeping them engaged on Instagram's platform. This update represents Meta's continued investment in competing with TikTok and YouTube for creator attention.
Background
Meta's Edits app is part of Instagram's creator tools, designed to help users edit and enhance their content. The company has been investing heavily in AI and creator-focused features to compete with platforms like TikTok and YouTube.
- Source
- TechCrunch
- Published
- Jun 12, 2026 at 01:30 AM
- Score
- 5.0 / 10