Waymo has launched a $29.99/month premium subscription service called Waymo Premier, offering priority pickups, 10% cash back, early access in new cities, and free cancellations. The invite-only service targets frequent riders in San Francisco, Los Angeles, and Phoenix initially, with plans to expand to new cities. This move positions Waymo to compete with ride-hailing subscription services like Uber One while monetizing its autonomous vehicle operations.
Background
Waymo is a leading autonomous vehicle company that operates commercial robotaxi services in several US cities. The company has been gradually expanding its service areas and testing new business models to increase adoption and revenue.
- Source
- The Verge
- Published
- Jun 12, 2026 at 12:00 AM
- Score
- 5.0 / 10