Fox has announced its acquisition of streaming giant Roku in a landmark $22 billion deal, combining Fox's news, sports, and Tubi streaming service with Roku's connected TV platform. The merger creates the third-largest U.S. television business by viewership and gives Fox access to Roku's 100 million households for targeted advertising. This strategic move reflects the industry's shift toward integrating traditional TV with streaming services and positions Fox strongly in the growing connected TV advertising market.
Background
The media industry has been undergoing significant consolidation as traditional broadcasters seek to compete in the streaming era, with companies vying for direct access to audiences and advertising revenue. Roku has been a major player in the connected TV space, providing the operating system for many smart TVs and streaming devices.
- Source
- TechCrunch
- Published
- Jun 15, 2026 at 09:43 PM
- Score
- 9.0 / 10