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Netflix now requires every user profile to be tied to unique email address

Netflix has implemented a permanent policy requiring every user profile to be linked to a unique email address, a change rolling out since June 15, 2026. This update allows individual profiles to maintain independent login credentials, enabling features like two-factor authentication and personalized settings without affecting the primary account holder.

Background

Netflix has historically allowed multiple profiles under a single subscription to share the main account's login credentials, often leading to confusion when secondary users needed to access their accounts from new devices or required independent security measures.

Source
Ars Technica
Published
Jun 27, 2026 at 02:19 AM
Score
6.0 / 10