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Ad-free streaming is a luxury now

The article reflects on the evolution of the streaming industry, noting how ad-free viewing has shifted from a standard feature to a premium luxury. It contrasts current trends with the early days of services like Netflix and Amazon Prime Video, which offered affordable, commercial-free experiences.

Background

The streaming market has increasingly adopted ad-supported tiers to boost revenue, fundamentally changing the value proposition for consumers compared to the early 2010s.

Source
The Verge
Published
Jun 28, 2026 at 08:00 PM
Score
5.0 / 10