A California law banning streaming services from playing ads louder than the accompanying video content takes effect on July 1, 2026. While currently limited to the state, industry observers expect broader adoption due to a similar upcoming bill in Illinois and the logistical challenges of maintaining separate audio standards.
Background
This legislation addresses long-standing consumer complaints about inconsistent audio levels between streaming content and advertisements, a practice previously regulated in traditional broadcast television.
- Source
- TechCrunch
- Published
- Jun 29, 2026 at 05:34 AM
- Score
- 6.0 / 10