Google is shutting down the Tenor API, forcing third-party platforms like X, Discord, and WhatsApp to migrate to alternative GIF services. While the Tenor website and library remain accessible, the API closure marks a significant shift in how external apps integrate GIF searching, though Google will continue using Tenor within its own ecosystem.
Background
Google acquired Tenor in 2018 to strengthen its position in the digital media and messaging space. The Tenor API has been widely used by major social platforms to provide seamless GIF integration.
- Source
- The Verge
- Published
- Jul 1, 2026 at 01:00 AM
- Score
- 7.0 / 10