Google has officially discontinued the Tenor GIF API, ending a service that allowed third-party platforms like X and Discord to integrate GIF search functionality. This decision forces these platforms to seek alternative solutions, highlighting the shift in Google's strategy to focus resources on core monetizable products rather than free developer tools.
Background
Tenor was acquired by Google in 2018 and became a standard backend for GIF search across many major internet platforms. The API shutdown affects numerous services that relied on it for user engagement features.
- Source
- Ars Technica
- Published
- Jul 1, 2026 at 04:38 AM
- Score
- 7.0 / 10