Netflix is facing significant challenges in retaining viewers for second seasons of popular series, with shows like 'Beef', 'Avatar: The Last Airbender', and 'One Piece' experiencing substantial drop-offs. The platform is actively investigating the reasons behind this trend, which includes competition from short-form video platforms like TikTok and changing viewer habits.
Background
Streaming services globally are grappling with subscriber churn and the difficulty of maintaining engagement across multiple seasons of a show.
- Source
- The Verge
- Published
- Jul 8, 2026 at 05:58 AM
- Score
- 6.0 / 10