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Google will now tell you if an ad was made with AI

Google has introduced a new labeling feature in its 'My Ad Center' to identify ads created or edited using AI on platforms like Search, Discover, and YouTube. While ads generated by Google's own tools are automatically labeled, those made with third-party AI require manual tagging by advertisers.

Background

As generative AI becomes prevalent in marketing, regulatory bodies and consumers are increasingly demanding transparency regarding AI-generated content. This move aligns with broader industry efforts to combat misinformation and maintain trust in digital advertising ecosystems.

Source
The Verge
Published
Jul 10, 2026 at 04:11 AM
Score
6.0 / 10